Apr 8

GoHighLevel vs. ClickFunnels: Which One Should You Choose in 2025?

Choosing the proper sales funnel and automation platform can be the difference between scaling your business or staying stuck. In 2025, two of the most talked-about platforms in the digital marketing world are GoHighLevel and ClickFunnels. But which one is right for you?

Whether you’re a business owner, a digital marketer, or a virtual assistant supporting clients, this comprehensive comparison will help you make the best decision for your unique needs.

What is GoHighLevel?

What is GoHighLevel vitual assistant

GoHighLevel is an all-in-one marketing automation platform built specifically for agencies, service providers, and virtual assistants. It consolidates a wide range of tools into one dashboard — from CRM and funnel builders to SMS/email automation and reputation management.

Key Benefits of GoHighLevel:

  • Full CRM and pipeline management
  • White-label capabilities for agencies
  • Workflow automation
  • SMS, voicemail drops, email, and call tracking
  • Built-in appointment scheduling
  • Membership and course hosting

GoHighLevel is a robust choice for virtual assistants looking to offer premium automation services to clients.

What is ClickFunnels?

ClickFunnels is a widely known sales funnel builder that allows users to create landing pages, sales funnels, and checkout pages with ease. Its focus is on conversion optimization and rapid funnel building without needing to touch code.

Key Benefits of ClickFunnels:

  • Drag-and-drop funnel builder
  • Pre-designed funnel templates
  • Upsells, downsells, and one-click checkout
  • Affiliate management with Backpack (on premium plan)
  • Membership site capabilities

ClickFunnels is an ideal tool for solopreneurs, coaches, and business owners who want to sell products or services online with minimal tech hassle.

GoHighLevel vs. ClickFunnels: Key Feature Comparison

1. Funnel Builder

  • GoHighLevel: Includes a versatile funnel builder with drag-and-drop elements. You can clone funnels and share them with clients.
  • ClickFunnels: Known for its intuitive funnel design and large library of pre-built templates.

2. CRM and Contact Management

  • GoHighLevel: Built-in CRM with lead scoring, tagging, pipeline stages, and automation triggers.
  • ClickFunnels: Basic contact management unless integrated with third-party CRMs.

3. Email & SMS Marketing

  • GoHighLevel: Native SMS, voicemail drops, and email campaigns.
  • ClickFunnels: Requires integration with tools like Actionetics (for email), Twilio (for SMS).

4. Reputation Management

  • GoHighLevel: Tracks reviews and automates Google review requests.
  • ClickFunnels: No native feature.

5. Membership Sites & Courses

  • GoHighLevel: Simple course hosting with drip content.
  • ClickFunnels: Membership site builder with basic features.

6. White-Labeling

  • GoHighLevel: Fully white-labeled platform, ideal for agencies.
  • ClickFunnels: No white-label option.

7. Analytics & Reporting

  • GoHighLevel: Advanced reporting dashboards.
  • ClickFunnels: Basic analytics unless integrated with third-party tools.

Integrations and Flexibility

  • GoHighLevel: Offers native integrations and also connects with thousands of tools via Zapier. More flexible for service-based businesses.
  • ClickFunnels: Limited native integrations; heavy reliance on third-party apps.

Customer Support & Community

  • GoHighLevel: Active Facebook community, live chat, and video tutorials. Virtual assistant-friendly resources are growing.
  • ClickFunnels: Large user base, official training courses, and 24/7 support.

Who Should Use GoHighLevel?

GoHighLevel is ideal for:

  • Marketing agencies
  • Freelancers and virtual assistants
  • Coaches with automated systems
  • Businesses offering multiple services

Why VAs love it:

  • Manage client pipelines
  • Automate follow-ups
  • White-label options to boost services

Who Should Use ClickFunnels?

ClickFunnels is ideal for:

  • Course creators
  • Solopreneurs
  • Affiliate marketers
  • Product sellers who need fast, high-converting funnels

Why solopreneurs love it:

  • Launch sales pages quickly
  • Simple A/B testing
  • Sell digital and physical products without coding

Which One Should You Choose in 2025?

If you’re a virtual assistant, coach, or agency looking for a robust all-in-one system, GoHighLevel is the smarter investment in 2025. It offers more tools, better automation, and long-term scalability at a better price point.

However, if you just need fast funnel-building without the need for deep automation or CRM features, ClickFunnels may be sufficient.

  • GoHighLevel: Best for agencies, service providers, and virtual assistants
  • ClickFunnels: Best for solo funnel builders and eCommerce

FAQs

Conclusion

Both GoHighLevel and ClickFunnels are powerful platforms in their own right — but they serve different purposes. ClickFunnels is ideal if you’re focused on quick funnel creation and selling digital products. On the other hand, GoHighLevel shines if you’re a virtual assistant, agency, or coach looking for a comprehensive, all-in-one marketing suite with more advanced automation, CRM, and service features.

At CEO Concierge, we recommend GoHighLevel for virtual assistants and entrepreneurs who want to streamline operations, scale faster, and offer more value to their clients. Need help setting it up? We’ve got you covered.